As co-founders of Déjà, Priti and AJ realized after years of visiting several brick and mortar stores and scouring the internet looking for elegant, high – quality costume jewelry, that it wasn’t easy to find tasteful jewelry that pleased our senses. In time, we also met a few like-minded folks who were faced with the same problem. It was then that we realized that we might be able to bring some fresh, special and unique designs to the market, firstly for our own personal use and secondly for all those people who would love and dare to be different.